Converting Visibility into Sales with Influencer Marketing and Publications
Client: A high-end, eco-friendly fashion brand.
Industry: E-commerce & Retail
Challenge: The brand had difficulty converting social media attention into tangible sales. They needed to gain credibility in the marketplace and establish trust among environmentally conscious consumers.
Solution: Marketronium developed a content-driven influencer and publication strategy designed to build both authority and consumer trust. We secured features in top-tier lifestyle and sustainability-focused publications such as Vogue and Green Matters, while collaborating with eco-conscious influencers to drive product placements.
Approach:
- Designed a campaign centered around brand storytelling and the company’s eco-friendly initiatives.
- Strategically placed articles in fashion and environmental blogs, which boosted brand credibility.
- Engaged sustainability influencers to create product reviews and unboxing videos that showcased the brand’s eco-friendly commitment.
Results:
- 25% increase in e-commerce sales within the first 60 days of the campaign
- Gained over 100,000 impressions on social media from influencer marketing efforts.
- 65% increase in customer retention due to positive media attention and influencer trust.