Establishing Industry Authority through Thought Leadership Publicationss
Client: A financial advisory firm specializing in wealth management for high-net-worth individuals.
Industry: Finance & Professional Services
Challenge: Despite being an established firm, they needed to reposition themselves as an industry leader to attract a new demographic of younger, tech-savvy clients. Their current brand image was outdated, and they lacked strong digital presence.
Solution: Marketronium worked closely with the firm to reposition their brand as a forward-thinking, tech-driven financial advisor. We helped the client publish in authoritative finance outlets such as Forbes and Bloomberg, focusing on innovative investment strategies and wealth management in the digital age.
Approach:
- Curated thought-leadership pieces authored by the CEO, focusing on disruptive trends in wealth management (e.g., cryptocurrencies, AI in finance).
- Leveraged PR and media outreach to secure interviews in leading finance podcasts and online publications.
- Revamped the firm’s online presence with an SEO strategy focused on attracting younger audiences searching for modern investment solutions.
Results:
- 60% growth in new client acquisition within 6 months.
- Their content became the top-shared finance article on LinkedIn within their niche, boosting organic social engagement.
- A 30% increase in inbound queries from high-net-worth individuals aged 35-45.