Boosting Credibility and Generating Leads through Targeted Publications
Client: A legal firm specializing in corporate law and compliance.
Industry: Professional Services & Legal
Challenge: The firm needed to increase its visibility and attract corporate clients looking for specialized legal services. They had a strong offline presence but needed to build their credibility in the digital space.
Solution: Marketronium developed a thought leadership campaign that positioned the firm’s partners as experts in corporate law. We published articles in legal and business publications like The American Lawyer and Harvard Business Review, highlighting their expertise in complex legal issues.
Approach:
- Produced content addressing emerging trends in corporate law, such as regulatory changes and compliance challenges.
- Published case studies showcasing successful legal outcomes for clients.
- Utilized LinkedIn and professional networks to share articles and attract interest from corporate decision-makers.
Results:
- 50% increase in corporate client inquiries.
- Articles gained traction on LinkedIn, resulting in a 35% growth in professional connections and leads.
- Invited to speak at a national legal conference, solidifying their position as industry leaders.