Driving Local Engagement with a Hyper-Targeted Billboard Campaign
Client: A hospitality group with several upscale restaurants and boutique hotels.
Industry: Hospitality & Tourism
Challenge: The client wanted to increase local engagement, drive foot traffic to their establishments, and enhance brand awareness in a competitive market.
Solution: Marketronium implemented a hyper-targeted billboard campaign in busy tourist areas and prime urban locations. We also secured features in hospitality and lifestyle publications like Travel + Leisure and Eater to attract both local and international guests.
Approach:
- Created visually compelling billboard ads that highlighted their restaurant and hotel locations, seasonal promotions, and unique experiences.
- Generated buzz through lifestyle articles and local media placements, focusing on their award-winning services.
Results:
- 20% increase in foot traffic across all locations during the campaign period.
- 25% increase in hotel and restaurant bookings, with significant attention from both locals and tourists.
- 50% increase in social media engagement, with users sharing their experiences online.