Raising Awareness with a Multi-Channel Media Strategy
Client: A non-profit organization focused on environmental conservation and climate change advocacy.
Industry: Non-Profit & Environmental Advocacy
Challenge: The non-profit needed to raise awareness about an upcoming environmental campaign and engage both donors and the public.
Solution: Marketronium developed a multi-channel media strategy that included securing publication features in National Geographic, EcoWatch, and The Guardian. We also created engaging content for social media and online fundraising.
Approach:
- Featured the organization’s work in thought leadership articles and interviews in top environmental publications.
- Developed a social media campaign encouraging user engagement through storytelling and interactive content.
- Assisted with a targeted email marketing campaign to reach high-net-worth donors.
Results:
- 40% increase in donations and engagement during the campaign period.
- Social media following grew by 30%, with significant shares and reposts from influencers.
- Invited to present at a global climate summit, further raising their profile.